Tourism contribution

Ring fenced tourism development for Siem Reap

CLEAR Marathon Cambodia includes a direct contribution to Siem Reap tourism development. Ten percent of net unrestricted surplus from the event is allocated to the City of Siem Reap and ring fenced for defined tourism improvement activities. Funds are released only after successful event completion.

At a glance

Allocation Ten percent of net unrestricted surplus
Recipient City of Siem Reap
Release rule Released only after successful event completion
Purpose Tourism development and visitor experience improvements
This ring fence is designed to ensure the event delivers visible destination value while protecting programme funding integrity through clear governance rules.

Why the ring fence exists

Siem Reap is the host destination and the event depends on a high quality visitor experience. A ring fenced tourism contribution makes the relationship explicit and practical, strengthening city partnership, improving the runner experience, and increasing sponsor confidence.

Destination value Ensures the event creates tangible improvements in the host city
Sponsor confidence Creates a clear local benefit that is easy to communicate and verify
Runner experience Tourism improvements support wayfinding, visitor flow, and event atmosphere
Partnership posture Supports permits, coordination, and long term collaboration with local stakeholders

What the tourism contribution can fund

Funded activities focus on practical improvements that increase destination quality, improve event navigation, and strengthen visitor experience. Final selection is confirmed with the City of Siem Reap under ring fenced rules.

Wayfinding and signage

Event wayfinding, visitor signage, and clean navigation points that help visitors move confidently around key areas.

Destination marketing

Promotion and communications that position Siem Reap as a welcoming international destination for events and sports tourism.

Visitor experience upgrades

Community level improvements that make the visitor experience smoother, safer, and more memorable during peak periods.

How the ring fence works

The ring fence is a governance mechanism, not a marketing promise. It is designed to be simple, enforceable, and resistant to leakage.

Calculation basis Ten percent of net unrestricted surplus after event delivery costs
Timing Released after successful completion and verification, not before
Eligible uses Defined tourism development and visitor experience improvements
Contract controls Cancellation and force majeure clauses include non distribution rules

Expected contribution size

The tourism contribution grows with participation. Scenarios below reflect the stated event financial structure.

Scenario Tourism contribution Notes
Base scenario Approx USD 15,000 Based on 5,000 physical runners and stated net surplus
Scale scenario USD 120,000 plus Based on 15,000 runner scale and stated net surplus
At scale, the ring fenced contribution becomes a meaningful annual tourism development line that is easy to explain and verify.

Support Siem Reap and rural recovery

CLEAR is designed to create two visible outcomes at once. Strong destination value in Siem Reap and scaled rural income and resilience outcomes through APOPO programmes.